need evidence that pc / organics can feed the world: 60% of production in Russia from back gardens, and those gardeners have short working day
can’t be achieved in isolation; George Monbiot’s group, BTCV, local and national partnerships, consolidation of vision
how we sell pc, range of farmers markets produce rather than supermarkets, which have advantage of agricultural subsidies, products grown in bulk, flown in
local food is becoming COOL
new trade agreements, 25% directly for food